Product Mix and Diversification

Toyohiro Kono
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Toyohiro Kono: Gakushuin University

Chapter 4 in Strategy and Structure of Japanese Enterprises, 1984, pp 71-117 from Palgrave Macmillan

Abstract: Abstract The product-market strategy is a strategy to select the environment, to determine the relationship between the company and the environment, to mark out the domain of the company activity. There are four areas for product-market strategy, as shown in Figure 4.1.

Keywords: Vertical Integration; Product Company; Equity Ratio; Specialized Company; Head Office (search for similar items in EconPapers)
Date: 1984
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DOI: 10.1007/978-1-349-17627-4_4

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