Competition Strategy

Toyohiro Kono
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Toyohiro Kono: Gakushuin University

Chapter 7 in Strategy and Structure of Japanese Enterprises, 1984, pp 184-210 from Palgrave Macmillan

Abstract: Abstract Competition arises where many of the same or similar products are sold in the same market. Competition strategy is the strategy to increase or maintain the share of market, whether it is the share of old products or new ones.

Keywords: Harvard Business Review; Home Market; Product Division; Sales Promotion; Competitive Strength (search for similar items in EconPapers)
Date: 1984
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DOI: 10.1007/978-1-349-17627-4_7

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