New-product Development

Toyohiro Kono
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Toyohiro Kono: Gakushuin University

Chapter 8 in Strategy and Structure of Japanese Enterprises, 1984, pp 211-242 from Palgrave Macmillan

Abstract: Abstract New-product development is one area of strategic decision-making. This chapter and the next deal with the process of decision-making in Japanese corporations. The analysis in this chapter is based on the detailed analysis of more than fifteen cases and two mail questionnaire surveys conducted in 1980. (The method of survey is explained in Appendix 8.1.)

Keywords: Project Team; Success Factor; Development Department; Failure Product; Marketing Capability (search for similar items in EconPapers)
Date: 1984
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-17627-4_8

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DOI: 10.1007/978-1-349-17627-4_8

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