Business Objectives

Phillip Crowson

Chapter 1 in Economics for Managers, 1985, pp 1-15 from Palgrave Macmillan

Abstract: Abstract Had this book been published some fifteen years ago it would have been relatively simple to describe accepted views and practices concerning company objectives and corporate planning. Today the political, economic, sociological, and technological framework within which companies must operate is changing so rapidly that it is perhaps appropriate to identify at the outset some of the more critical factors which may affect the setting of company objectives and the planning required for their realisation. The manager’s first step should be to identify the characteristics of the real world in which he must operate.

Keywords: Profit Maximisation; Business Objective; Perfect Competition; Social Audit; Corporate Planning (search for similar items in EconPapers)
Date: 1985
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DOI: 10.1007/978-1-349-17812-4_1

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