The American Response

Paul Jowett and Margaret Rothwell
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Paul Jowett: Templeton College
Margaret Rothwell: Oxford Polytechnic

Chapter 3 in The Economics of Information Technology, 1986, pp 33-46 from Palgrave Macmillan

Abstract: Abstract By the beginning of the 1980s America had become increasingly concerned about the threat of Japanese competition; electronics companies in particular were calling for government intervention to curb what they considered to be an excessive level of Japanese imports. The Japanese strategy of targeting particular market segments, and then using their highly developed manufacturing techniques and marketing skills to produce and distribute high-quality low-cost products, had already won them the lion’s share of the world consumer electronics market (televisions, stereos, calculators, electronic toys and digital watches), and was beginning to threaten the US semiconductor industry.

Keywords: Defence Advance Research Project Agency; Defence Advance Research Project Agency; Task Team; Cellular Radio; American Response (search for similar items in EconPapers)
Date: 1986
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DOI: 10.1007/978-1-349-18317-3_4

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