Hide and Seek: Broadcasters and Audience Research

Tim Madge

Chapter 6 in Beyond the BBC, 1989, pp 87-98 from Palgrave Macmillan

Abstract: Abstract There is a view that says that above all else broadcasters have become obsessed by the ratings, the weekly, quarterly and annual sets of figures which show which channel has had what share of the total viewing and listening audience in any given period. The impression that this is true is easy enough to understand. Broadcasters have frequently given it in the way they react in public to programmes and how they are described.

Keywords: Audience Research; Measurement Service; Public Service Broadcasting; Aggressive Partner; Audience Reaction (search for similar items in EconPapers)
Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-20163-1_7

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DOI: 10.1007/978-1-349-20163-1_7

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