Alternative Ownership and Market Strategies

J. M. Livingstone
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J. M. Livingstone: University of Glasgow

Chapter 3 in The Internationalization of Business, 1989, pp 87-127 from Palgrave Macmillan

Abstract: Abstract There are two broad marketing strategies which can be followed by the international enterprise. These are determined by the ownership pattern and, in turn, affect its product policy.

Keywords: Supervisory Board; Local Partner; Market Strategy; International Enterprise; Equity Holding (search for similar items in EconPapers)
Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-20247-8_3

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DOI: 10.1007/978-1-349-20247-8_3

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