The Adaptation of Developed-Country Products
Jeffrey James
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Jeffrey James: Tilburg University
Chapter 3 in Consumption and Development, 1993, pp 53-71 from Palgrave Macmillan
Abstract:
Abstract The main argument of the previous chapter was that new products developed in and for advanced countries tend to be inappropriate to the needs of the majority of those living in developing countries. We argued that, as a result, these products generally have an inegalitarian welfare impact when they are introduced in the Third World.
Keywords: Product Characteristic; Multinational Corporation; Harvard Business Review; Product Adaptation; Package Size (search for similar items in EconPapers)
Date: 1993
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-22658-0_3
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DOI: 10.1007/978-1-349-22658-0_3
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