Chapter Two: How do Banks Enter Insurance? Comparative Analysis of Entry Strategies

Tobias C. Hoschka
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Tobias C. Hoschka: University of Oxford

A chapter in Bancassurance in Europe, 1994, pp 55-142 from Palgrave Macmillan

Abstract: Abstract This second chapter of the study undertakes a comparative analysis of entry strategies of European banks into insurance, placing the focus of the analysis on the choice of the entry vehi-cle and examining in the course of the chapter the most impor-tant examples of European banks which have entered insurance. The analysis is classified into de novo entries, co-operative dis-tribution alliances, joint ventures and mergers or acquisitions and it focuses on the following key questions: • Can common patterns be identified which characterise each entry strategy? • Does the choice of the entry vehicle matter for the overall success of the entry vehicle? • If so, does any entry vehicle appear to be more successful than its alternatives? • How can the theoretical and empirical management litera-ture help to explain the relative success of different entry ve-hides? • What other key factors for successfully entering insurance are relevant?

Keywords: Financial Service; Insurance Product; Bank Branch; Distribution Approach; Entry Strategy (search for similar items in EconPapers)
Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-23455-4_3

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DOI: 10.1007/978-1-349-23455-4_3

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