Doleys Plc

David Walters and Dominic Laffy

Chapter 10 in Managing Retail Productivity and Profitability, 1996, pp 243-258 from Palgrave Macmillan

Abstract: Abstract Doleys, a department store group, operates five outlets. It has a ‘flagship’ store in London and four smaller stores in the suburbs. Turnover from five stores in the late 1980s was in the region of £120m. The London store, with 150 000 square feet of sales area accounted for £40 m and the suburban stores average some £20 m each from approximately selling areas of 60 000 square feet. Since 1990 sales had not increased.

Keywords: Price Reduction; Department Store; Advertising Expenditure; Operating Profit; Store Environment (search for similar items in EconPapers)
Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-24621-2_10

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DOI: 10.1007/978-1-349-24621-2_10

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