Brand Licensing

Raymond Perrier
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Raymond Perrier: Interbrand

Chapter Chapter 11 in Brands, 1998, pp 104-113 from Palgrave Macmillan

Abstract: Abstract As we have seen from the previous chapter, regardless of the accounting debate about balance sheets, the fact remains that the amount being paid to acquire branded-goods companies such as Rowntree MacIntosh, Pillsbury, Bond Brewing and Nabisco has focused attention on the value of brands and their importance in the net worth of businesses.

Keywords: Trade Mark; Royalty Rate; Body Shop; Polish Company; Internal Licence (search for similar items in EconPapers)
Date: 1998
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DOI: 10.1007/978-1-349-26070-6_11

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