History of Branding

Adrian Room
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Adrian Room: The Names Society

Chapter Chapter 2 in Brands, 1998, pp 13-23 from Palgrave Macmillan

Abstract: Abstract Branding began many centuries before the term acquired its modern usage. The Greeks and Romans and others before them had various ways of promoting wares or goods, whether they were wines or pots, metals or ointments. Messages would be written informing the public that this man, at this address, could make shoes and that the man who lived over there, at that address, was a scribe. The Greeks also used town criers to announce the arrival of ships with particular cargoes.

Keywords: Trade Mark; Registered Trade Mark; Regal Shoe; Shred Wheat; Viking Ship (search for similar items in EconPapers)
Date: 1998
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DOI: 10.1007/978-1-349-26070-6_2

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