Brands as Intellectual Property

Janet Fogg
Additional contact information
Janet Fogg: Markforce Associates

Chapter Chapter 8 in Brands, 1998, pp 72-81 from Palgrave Macmillan

Abstract: Abstract A trade mark is defined in the UK Trade Marks Act 1994 as ‘any sign capable of being represented graphically which is capable of distinguishing goods or services of one undertaking from those of another undertaking. A trade mark may, in particular, consist of words (including personal names), designs, letters, numerals or the shape of goods or their packing.’ While in practice most trade marks consist of a word or words, logos, labels or a combination of these, trade marks can also consist of one or more of the following; Slogans. Shapes. Sounds. Smells. The overall getup of a product.

Keywords: European Union; Trade Mark; World Intellectual Property Organisation; National Registration; Community Trade (search for similar items in EconPapers)
Date: 1998
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-26070-6_8

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349260706

DOI: 10.1007/978-1-349-26070-6_8

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().