Introduction

Herbert Meyers and Richard Gerstman

A chapter in branding@thedigitalage, 2001, pp 1-5 from Palgrave Macmillan

Abstract: Abstract The growth of e-trade during the past few years is, without doubt, the most formidable development in the history of commerce — and there seems to be no foreseeable slowing down. The speed of penetration of this medium into every commercial media is almost incomprehensible to even the most ardent cyber-enthusiasts. Not since the Industrial Revolution of the 19th century has a development so dramatically altered the path of human behavior.

Keywords: Roller Coaster; Commercial Medium; Retail Marketing; Marketing Objective; Chapter Author (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0546-8_1

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DOI: 10.1057/9781403905468_1

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