A Look Ahead: E-Biz in the New Millennium

Herbert Meyers and Richard Gerstman

Chapter 12 in branding@thedigitalage, 2001, pp 156-169 from Palgrave Macmillan

Abstract: Abstract If you look at what is happening in the world today with respect to services such as television, radio, newspapers and telephony, you see it all moving toward digital signals or bits, the same medium as online services and the Internet. Additionally, with software getting friendlier and easier to use, in the future you won’t have to think about the notion of going out to the Internet; software will make all this content readily available and easy to use. You’ll have all kinds of devices available that enable you to get at information easily. And what we used to call “going out to the Internet” will be irrelevant. That notion will disappear.

Keywords: Target Audience; Brand Equity; Shopping Center; Television Advertising; Media Tool (search for similar items in EconPapers)
Date: 2001
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0546-8_13

Ordering information: This item can be ordered from
http://www.palgrave.com/9781403905468

DOI: 10.1057/9781403905468_13

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().