The Internet Explosion

Herbert Meyers and Richard Gerstman

Chapter 1 in branding@thedigitalage, 2001, pp 6-21 from Palgrave Macmillan

Abstract: Abstract Like a real physical explosion, the Internet explosion in the past decade not only riveted the attention of the world, but also created sufficient dust, smoke and chaos to limit our ability to see what is happening, where to go or how to survive. As some of the dust and smoke have settled, we are just beginning to realize what has dramatically changed and what is still standing, strong as ever.

Keywords: Customer Relationship Management; Extended Dimension; Brand Loyalty; Loyalty Program; Customer Experience (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0546-8_2

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DOI: 10.1057/9781403905468_2

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