E-Retailing: A Look Ahead

Herbert Meyers and Richard Gerstman

Chapter 3 in branding@thedigitalage, 2001, pp 36-47 from Palgrave Macmillan

Abstract: Abstract Great merchandising is the key to success for most retailers, online and offline. Great retail brands are not built through advertising, but through store use, through being in front of your customers, and by being at the right place with the right product at the right time.

Keywords: Private Label; Shopping Experience; National Brand; Shopping List; Great Merchandising (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0546-8_4

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DOI: 10.1057/9781403905468_4

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