 DisintermediationJoseph A. DiVanna Chapter Chapter 3 in Thinking Beyond Technology, 2003, pp 118-146 from Palgrave Macmillan Abstract: Abstract The value proposition of technology is often determined not by the capabilities it enables, but by the rate at which those new capabilities are accepted by society and can be incorporated into everyday life or, in the case of business, into the processes that add value to its production. The implications of technology are typically not reflected in its initial value proposition but realized after it has been adopted by society and put to good use, as discussed in section 1.4. The initial business/consumer value proposition of the Internet and eCommerce technologies was the ability to directly connect consumers to manufacturers, effectively bypassing several layers of seemingly non-value-added intermediaries resulting in purchase price savings for consumers and a reduction in distribution cost for the manufacturer. However, manufacturers, distributors and consumers are now realizing that this technological phenomenon brings both market compression and channel expansion whose effects on the marketplace are not completely understood. Keywords: Taxable Export; Printing Press; Channel Expansion; Market Entrant; Balance Contract (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-1449-1_4 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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