Case Study: Beiersdorf-Lechia SA, Poznan

Susanne Blazejewski, Frank Claassen, Wolfgang Dorow and Heinz-Jürgen Stüting

Chapter 7 in Change Management in Transition Economies, 2003, pp 87-150 from Palgrave Macmillan

Abstract: Abstract Foreign direct investment has been a major driving force behind the economic transformation of Central and Eastern European (CEE) countries since the early 1990s, although it has followed different paths in different countries, often due to heterogeneous privatization schemes. The economic relationship between Germany and Poland — two of the most populated states in Europe, with 81.2 million and 38.7 million inhabitants respectively and correspondingly high market potentials — has been particularly close (see Chapter 1 on the development of the close political, economic and cultural links between Germany and Poland). With Poland’s anticipated accession to the EU in 2004 these two neighbouring countries will account for more than one quarter (approximately 122 million) of the total EU population after the first round of eastern enlargement.

Keywords: Foreign Direct Investment; Leadership Style; Remuneration System; Brand Strategy; Human Resource Management System (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-3784-1_7

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DOI: 10.1057/9781403937841_7

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