Differences in color categorization manifested by males and females: a quantitative World Color Survey study

Nicole A. Fider () and Natalia L. Komarova ()
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Nicole A. Fider: University of California, Irvine
Natalia L. Komarova: University of California, Irvine

Palgrave Communications, 2019, vol. 5, issue 1, 1-10

Abstract: Abstract Gender-related differences in human color preferences, color perception, and color lexicon have been reported in the literature over several decades. This work focuses on the way the two genders categorize color stimuli. Using the cross-cultural data from the World Color Survey (WCS) and rigorous mathematical methodology, a function is constructed, which measures the differences in color categorization systems manifested by men and women. A significant number of cases are identified, where men and women exhibit markedly disparate behavior. Interestingly, of the regions in the Munsell color array, the green-blue (“grue”) region appears to be associated with the largest group of categorization differences, with females revealing a more differentiated color categorization pattern compared to males. More precisely, in those cases, females tend to use separate green and/or blue categories, while males predominantly use the grue category. In general, the cases singled out by our method warrant a closer study, as they may indicate a transitional categorization scheme.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palcom:v:5:y:2019:i:1:d:10.1057_s41599-019-0341-7

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DOI: 10.1057/s41599-019-0341-7

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