Tourism Advertising and Propaganda During the Postwar. The Case of Barcelona

Saida Palou () and Beatriz Correyero ()
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Saida Palou: University of Girona
Beatriz Correyero: Catholic University of Murcia

Chapter 6 in Inter and Post-war Tourism in Western Europe, 1916–1960, 2020, pp 129-158 from Palgrave Macmillan

Abstract: Abstract After the civil war ended, the Francoist government, just as other nations such as France, Italy and Switzerland had done after World War I, utilized the development of tourism as the engine for the recovery of national unity and identity. The General Directorate of Tourism was, between 1939 and 1951, the organization in charge of managing state-sponsored tourism policies and advertising around three fundamental pillars: the creation of tourism awareness in the interior of the country, the attraction of the North American and European tourists and the control of movement within the national territory. The case of Barcelona was paradigmatic in many ways. With the end of the war, the city succumbed to the ideological guidelines of the new Francoist government. The purpose of this chapter is to analyze the Spanish tourism marketing and advertising in the first years of the postwar, offering a general overview and at the same time an approach to the Barcelona case.

Keywords: Barcelona; Tourism; Advertising (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palscp:978-3-030-39597-1_6

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DOI: 10.1007/978-3-030-39597-1_6

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