Introduction

James Greenhalgh ()
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James Greenhalgh: University of Lincoln

Chapter Chapter 1 in Injurious Vistas: The Control of Outdoor Advertising, Governance and the Shaping of Urban Experience in Britain, 1817–1962, 2021, pp 1-16 from Palgrave Macmillan

Abstract: Abstract This chapter introduces the book as a history of how outdoor advertising was positioned, challenged and regulated principally as a physical and experiential phenomenon. It argues that the few histories of advertising in existence have failed to examine the causes and meanings of the disagreements over the place of outdoor advertising in modern Britain. It is concerned with the development and application of primarily legislative and governmental approaches to controlling commercial signage, billboards, posters and hoardings of various types in both the countryside and urban areas and their development between the early-nineteenth century and the beginning of the 1960s. As such, what follows can be read in basic form as a narrative of the campaigns, bills and byelaws that radically curtailed the proliferation of outdoor advertising over a century and a half, but is also a means to examine the character of governmental approaches to the regulation of urban and rural spaces and the meanings attached to them.

Keywords: Posters; Billboards; Capitalism; Space; Governance (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palscp:978-3-030-79018-9_1

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DOI: 10.1007/978-3-030-79018-9_1

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