Opposition Emerges

James Greenhalgh ()
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James Greenhalgh: University of Lincoln

Chapter Chapter 3 in Injurious Vistas: The Control of Outdoor Advertising, Governance and the Shaping of Urban Experience in Britain, 1817–1962, 2021, pp 43-70 from Palgrave Macmillan

Abstract: Abstract This chapter looks at the development of opposition to outdoor advertising from around the 1870s that betokens a fledgling set of ideas about what lived space was for and how the experience of it should be regulated. It illustrates the emergence of two strands of opposition: the first strand of was from local government, who were expanding attempts to regulate and control the urban environment in ever more detailed ways. Outdoor advertising control thus fits into broader patterns of improvement, inspection and regulation that characterised local government in the later nineteenth century. The second strand came from those who felt that outdoor advertising was a disruptive presence in the urban setting in ways that went beyond physical nuisance. Advertising was presented as a disfiguring beautiful and historic architecture, its content and influence on public morals were questioned, and its interference with the wellbeing of the population started to raise concerns amongst a small band of influential groups.

Keywords: Improvement; Local government; Sky signs; Governmentality; Morality; Censorship (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palscp:978-3-030-79018-9_3

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DOI: 10.1007/978-3-030-79018-9_3

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