Cities, Consumption, and Marketing Dynamics

John W. Mellor
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John W. Mellor: Cornell University

Chapter Chapter 15 in Agricultural Development and Economic Transformation, 2017, pp 195-205 from Palgrave Macmillan

Abstract: Abstract The economic transformation, associated rapid growth of cities and small towns, rising incomes, and expanded export markets bring large changes in the level, location, and composition of agriculture consumption. These in turn bring major opportunity for change in the size and composition of agricultural production and a large increase in the proportion of consumer expenditure on post-farm marketing. In the context of these major changes, small commercial farmers maintain a cost of production comparative advantage but face problems in meeting the new requirements with respect to what they produce and in marketing. That requires further progress in the basic institutions and investments that drive agricultural production as well as new or improved institutional structures.

Date: 2017
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DOI: 10.1007/978-3-319-65259-7_15

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