The Influence of Green Marketing on Behavior: How Knowledge, Attitudes, and Interaction Mediate the Intention to Engage in Green Practices

Jusuf Zeqiri (), Marcos Komodromos (), Vjollca Visoka Hasani, Sara El-Deeb and Mirjana Pejić Bach
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Jusuf Zeqiri: South-East European University
Marcos Komodromos: University of Nicosia
Vjollca Visoka Hasani: AAB College
Sara El-Deeb: German University in Cairo
Mirjana Pejić Bach: University of Zagreb

Chapter Chapter 7 in Business in a Turbulent Era, Volume II, 2025, pp 163-189 from Palgrave Macmillan

Abstract: Abstract This research aims to analyse the current literature on business ecosystems in the life sciences sector, with a focus on the evolution, opportunities, and impacts of collaborative, formal and informal systems. Business ecosystems, while not constrained by geography, create value through decentralised social ties and informal interconnections. In recent years, also due to COVID-19, there has been a growing interest in the life sciences sector among business scholars. This chapter proposes a bibliometric analysis of papers published between 2019 and 2023, with the aim of analysing the main issues addressed by scholars adopting an approach that is as comprehensive as possible for both the definitions of ecosystems and life sciences. The study identifies managerial implications, emphasising the importance of ecosystem management that integrates system logic and sustainability. Finally, limitations are highlighted, suggesting future research over a longer period and aimed at specific subsectors of life sciences.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-031-89806-8_7

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DOI: 10.1007/978-3-031-89806-8_7

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