From Entertainment to Science: Media Coverage of ChatGPT and AI

Vesna Kalajžić (), Marijana Ražnjević Zdrilić () and Katarina Alvir ()
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Vesna Kalajžić: University of Zadar
Marijana Ražnjević Zdrilić: University of Zadar
Katarina Alvir: University of Zadar

Chapter Chapter 9 in Business in a Turbulent Era, Volume II, 2025, pp 213-233 from Palgrave Macmillan

Abstract: Abstract With the development and launch of the ChatGPT chatbot, interest in the subject of AI grew, which was also reflected in the field of media. The goal of this paper is to research the media coverage of AI in Croatian online media. In the research was applied a quantitative content method to determine the volume of coverage, dominant topics, journalistic approach, geographical context, and tone and stance of analysed articles that Croatian news websites wrote about in the context of AI and ChatGPT.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-031-89806-8_9

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DOI: 10.1007/978-3-031-89806-8_9

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