TrustTrust at the Tap: Unlocking Contactless Payment Adoption

M. de Carvalho Pauseiro (), S. C. Silva () and R. Meneses ()
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M. de Carvalho Pauseiro: Universidade Católica Portuguesa, Católica Porto Business School & CEGE
S. C. Silva: Universidade Católica Portuguesa, Católica Porto Business School & CEGE
R. Meneses: University of Porto, School of Economics and Management & INESC TEC-LIAAD

Chapter 9 in The Expanding Horizons of Business and Management, Volume II, 2026, pp 205-229 from Palgrave Macmillan

Abstract: Abstract Contactless payment technologies have gained significant traction in retail due to their efficiency, speed, and convenience. Data security and privacy concerns remain key obstacles to widespread adoption despite these advantages. This study explores the impact of perceived risk on consumer trust and adoption of contactless payment technologies, drawing upon the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). The research employs a quantitative methodology, utilizing a structured online survey to collect data from 259 respondents, of whom 239 are active users of contactless payment systems. The study applies Partial Least Squares Structural Equation Modeling (PLS-SEM) to test security, privacy, risk perception, trust, and adoption hypotheses. Results indicate that consumer trust is significantly influenced by perceived security and privacy, while perceived risk negatively affects trust. Additionally, perceived usefulness and ease of use are crucial in shaping adoption behavior. Interestingly, social influence was found to have a limited effect on adoption decisions.

Keywords: adoption barriers; Consumer Trust; contactless payment technologies; Contactless Payment Technologies; NFC; Perceived Ease of Use; Perceived Privacy; Perceived risk; PLS-SEM; Portuguese; retail industry; social influence; survey; TAM; UTAUT (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:pal:pscchp:978-3-032-26500-5_9

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DOI: 10.1007/978-3-032-26500-5_9

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