Management of Mobile Banking

Bernardo Nicoletti
Additional contact information
Bernardo Nicoletti: University of Rome ‘Tor Vergata’

Chapter 3 in Mobile Banking, 2014, pp 80-95 from Palgrave Macmillan

Abstract: Abstract The marketing and the economics are Two important aspects in the implementation, launch, or upgrade of mobile banking are its marketing and economics.

Keywords: Financial Institution; Call Center; Debit Card; Mobile Banking; Mobile Channel (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:psincp:978-1-137-38656-4_4

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137386564

DOI: 10.1057/9781137386564_4

Access Statistics for this chapter

More chapters in Palgrave Studies in Financial Services Technology from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().