Place or Channels in Insurance 4.0

Bernardo Nicoletti ()
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Bernardo Nicoletti: Temple University

Chapter Chapter 7 in Insurance 4.0, 2021, pp 147-172 from Palgrave Macmillan

Abstract: Abstract Traditionally, insurance has considered a few channels, mainly intermediaries like agenciesDistributionintermediariesagencies and banksDistributionintermediariesbanks. Insurance 4.0 requires the company to have a multi-channel strategy, always considering also the possibility of direct contact with the end customers. New online channels, websites, and mobile apps seem attractive to digital insurance customers. The Capgemini World Insurance Report 2020 reminds that less than 30 percent of companies consider online channels to be valid sales drivers, while more than 60 percent said agent/broker channels sell policies ( worldinsurancereport.com . Accessed 39 May 2020). In this multichannel strategy, the omnichannel approach becomes essential since it is critical to allow the customers to change channels, get the same image, and reuse data already introduced.

Keywords: Omnichannel; Insurance channels; Intermediaries; Banks; Agencies; Direct insurance channel (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:pal:psincp:978-3-030-58426-9_7

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DOI: 10.1007/978-3-030-58426-9_7

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