THE MODEL OF MANAGERIAL DECISIONS’ SUPPORT IN THE PROCESS OF CHOOSING AN INTERNET SHOP APPLICATION

Artur Wrzalik (), Rafa³ Niedba³ and Adam Soko³owski
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Artur Wrzalik: Czestochowa University of Technology, Faculty of Management
Rafa³ Niedba³: Czestochowa University of Technology, Faculty of Management
Adam Soko³owski: Czestochowa University of Technology, Faculty of Management

Polish Journal of Management Studies, 2015, vol. 12, issue 2, 202-211

Abstract: The paper presents the problem field regarding the choice of an Internet shop application. In this context it presents the methodology of defining the decision problem on the basis of the hierarchical structure. In the course of the analyzed issue a multi-criteria Analytic Hierarchy Process (AHP) method was applied. The decision alternatives of Internet shop application’s choice were: free application, dedicated application, commercial application and application in the SaaS model. For such defined solutions, the Authors created a decision model described by criteria and sub-criteria groups. The pair comparisons of individual elements allowed choosing the most optimal variant – the commercial application.

Keywords: Internet shop application; hierarchical model; AHP method (search for similar items in EconPapers)
Date: 2015
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