REVERSE LOGISTICS CONCEPT AS A PART OF ORGANIZATIONAL IDENTITY

Jacek Szoltysek
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Jacek Szoltysek: The Karol Adamiecki University of Economics

Polish Journal of Management Studies, 2010, vol. 1, issue 1, 64-69

Abstract: The success of business in the contemporary world depends upon many inter related aspects or reasons. One of such reasons or aspects of a successful business relationship is to have and maintain a high corporate image, which is strictly connected to organizational identity. Finding new ways of gaining competitive advantage in market, companies often tend to be environmentally friendly. For this, they have to take environmental protection policy and its logistics support (called reverse logistics) as a part of their organizational identity. This paper deals with the above-mentioned aspects.

Keywords: reverse logistics; sustainable development; environmental protection; organizational identity; organizational image (search for similar items in EconPapers)
JEL-codes: D00 F00 L00 O00 (search for similar items in EconPapers)
Date: 2010
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