Need for innovations in the publishing industry of Ukraine

Tetiana Onysenko

Perspectives of Innovation in Economics and Business (PIEB), 2013, vol. 13, issue 4, 92-108

Abstract: The successful functioning and development of the publishing enterprises requires an appropriate approach to strategy development and management of innovative potential. So, the purpose of the paper is to analyze some approaches in order to propose ways for implementing innovations in publishing industry in Ukraine.

Keywords: Publishing house; book-publishing sector; classification of innovations; product and technological innovations; innovation; Ukraine (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pdc:jrpieb:v:13:y:2013:i:4:p:92-98

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