TECHNOLOGY ROADMAPPING IN HUNGARY: SOME PRACTICAL OBSERVATIONS

Bela Patak, Zsuzsanna Szalkai and Szilvia Biro-Szigeti
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Bela Patak: Faculty of Economic and Social Sciences Budapest University of Technology and Economics,Hungary
Zsuzsanna Szalkai: Faculty of Economic and Social Sciences Budapest University of Technology and Economics, Hungary
Szilvia Biro-Szigeti: Faculty of Economic and Social Sciences Budapest University of Technology and Economics, Hungary

Perspectives of Innovation in Economics and Business (PIEB), 2010, vol. 5, issue 2, 20-23

Abstract: Technology roadmapping (TRM) is a technique for exploring the evolution of markets, products, technologies, and their linkages. During our Hungarian TRM-applications we found important a clear business need; senior level ownership; effective communication; information and knowledge sharing; spending considerable time at the beginning; preferring less frequent but longer workshops than more frequent shorter ones; involving all related functions, active participation of senior managers; having a TRM-champion inside the company; a case-study-based training to teach TRM; and calling TRM a different name at the beginning.

Keywords: Technology roadmapping; technology management; technology strategy; business strategy. (search for similar items in EconPapers)
JEL-codes: D20 L20 M10 (search for similar items in EconPapers)
Date: 2010
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