The Depiction of Advertising Industry in Novels and Their Incorporation in Education

Árpád Ferenc Papp-Váry ()
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Árpád Ferenc Papp-Váry: Budapest College of Communication and Business

from Óbuda University, Keleti Faculty of Business and Management

Abstract: While many quantitative methods are available to judge advertising profession, yet no or limited qualitative research is available. This study aims to do the latter with a unique approach analysing how various novels portray the advertising profession. The author of this article recommends that besides textbooks, novels based on the advertising industry should also be recommended to the students’ attention. By reading these novels they may get a more exact and authentic representation, see the pros and cons of the advertising industry, and find out if they really have the motivation and persistence for this profession

Keywords: advertising; novels; marketing education (search for similar items in EconPapers)
Date: 2013
ISBN: 9786155018589
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