The Place of the Business Models as a Part of the Innovation Process

Ildikó Kertai-Kiss ()
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Ildikó Kertai-Kiss: Óbuda University

from Óbuda University, Keleti Faculty of Business and Management

Abstract: Business models have been studied on a large scale throughout academia and industry - partly for their indisputable importance for the adoption of technological innovation, but also for their intangible nature. But there still is room for speculation on the place business models occupy in the innovation process. On the one hand projects need to be doscussed with a perspective on Return on Investment (ROI), on the other hand, a business model perspective might hinder innovations that first seem unlikely to return profits in the nearby futre, but become highly successful over time (e.g. Facebook). This paper is dedicated to the question when is the right moment to define the business model. We give a brief overview of theoretical pillars of innovation and then suggest a comprehensive process comprising business modelling as a part of the idea acceptance phase in the innovation process.

Keywords: business models; innovation management; business development; business design; business model frameworks; business model patterns; software engineering (search for similar items in EconPapers)
Date: 2015
ISBN: 9786155460470
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