Difference among Personality Types in Comment-Writing Behaviour

Melinda Majláth ()
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Melinda Majláth: Óbuda University, Keleti Faculty of Business and Management

from Óbuda University, Keleti Faculty of Business and Management

Abstract: The higher penetration of internet usage in the society makes it more important to understand how and why people are ready to generate information on the net and what the common features are of those who are ready to post comments. Here special focus is on the members of Y generation, who are adults now and get used to use internet on a daily basis. This study tries to find relationship between personality types and frequency of commentwriting activity. According to our hypothesis, among Keirsey’s personality types, the intuiting Rationals and Idealists are supposed to write more comments than their Artisan and Guardian counterparts. Social attitude of the respondents is also examined: we would like to know whether the extravert people write more comments or the introvert ones. It is also expected that Rationals show the most positive attitude toward expressing their opinion and they are also ready to express negative opinion in a higher proportion than other temperament types. The analysis of the 992 usable questionnaire of university students supports the hypotheses.

Keywords: eWOM; comment-writing; Keirsey temperament types; MBTI; opinionexpressing attitude (search for similar items in EconPapers)
Date: 2016
ISBN: 9786155460777
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Persistent link: https://EconPapers.repec.org/RePEc:pkk:meb016:153-170

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