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Kiss Konrád ()
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Kiss Konrád: Szent István University

from Óbuda University, Keleti Faculty of Business and Management

Abstract: As the result of the market concentration, the most shares of the consumer-goods market are held by the shopping centres, above all by the multinational chain stores, in Hungary too. These chains get their suppliers competed with strict conditions. Taking part in their supply system is a difficult task and it can be extremely hard for the small-scale producers. The sale-opportunities and the market shares of the small producers have decreased because of the expansion of the market concentration. Taking part in “short supply chains “(SSCs)” or in sales based on cooperation for examples in producers’ organisation can mean alternative sale options for them. This study examines the opportunities offered by the short supply chains for their participants by content analysis and by using secondary sources. It presents that which are those producers or enterprisetypes to whom the SSCs are the best sales options. The basic aim of the study is to compare the features of taking part in conventional supply chains and in SSCs, and to present a description about the characteristics of the short chains.

Keywords: supply chains; short supply chains; direct sales; small-scale producers; suppliers (search for similar items in EconPapers)
Date: 2017
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