The Significance of Internal Communication in the Management of Successful Change

Réka Saáry ()
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Réka Saáry: Óbuda University

A chapter in Proceedings of FIKUSZ '14, 2014, pp 249-260 from Óbuda University, Keleti Faculty of Business and Management

Abstract: In the field of management perhaps the two most used terms are “strategy” and “communication”. Leadership organizational theories do not forget to refer to organizational communication as a field of emphasized importance. Developing and operating an appropriate internal and external communication is company’s’ interest, as several studies have shown the correlation between effective internal communication and corporate performance. This paper shows how company culture and internal communication practice can influence the effective R + D considering process innovation.

Keywords: internal communication; company culture; process innovation (search for similar items in EconPapers)
Date: 2014
ISBN: 978-615-5460-28-9
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