Specialities of Corporate Identity at SMEs

Anikó Almási ()
Additional contact information
Anikó Almási: University of Szeged

A chapter in Proceedings of FIKUSZ '14, 2014, pp 9-18 from Óbuda University, Keleti Faculty of Business and Management

Abstract: Corporate identity (CI) is getting an increasingly important factor in business success because the synergic CI can mean higher profit or price and the engagement of customers or employees. Identification helps to build loyalty and competitive edge, and nowadays the trust and reputation often determine the profit as well (Edelman). The company’s output and the whole company (its reputation, personality, reliability, communication and behaviour with business partners, employees and the environment) have become more important factors. A survey measured the synergistic CI at small and medium sized companies and interviews were made with CEOs and employees to understand the CI at SMEs.

Keywords: corporate culture; corporate identity; SME; family business (search for similar items in EconPapers)
Date: 2014
ISBN: 978-615-5460-28-9
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://kgk.uni-obuda.hu/sites/default/files/01-Aniko-Almasi.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found (http://kgk.uni-obuda.hu/sites/default/files/01-Aniko-Almasi.pdf [301 Moved Permanently]--> https://kgk.uni-obuda.hu/sites/default/files/01-Aniko-Almasi.pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pkk:sfyr14:9-18

Access Statistics for this chapter

More chapters in Proceedings of FIKUSZ '14 from Óbuda University, Keleti Faculty of Business and Management Contact information at EDIRC.
Bibliographic data for series maintained by Alexandra Vécsey ( this e-mail address is bad, please contact ).