Unlocking homeownership: Key factors driving adult consumers' house purchase intentions in China

Zhou Yang (), Yang Shiyu () and Vijayaletchumy Krishnan ()

Humanities and Social Sciences Letters, 2025, vol. 13, issue 2, 442-456

Abstract: This study aims to understand the factors influencing Chinese consumers' house purchase intentions guided by the Theory of Planned Behavior (TPB). Data was collected from 239 Chinese consumers through self-administered online questionnaires using convenience sampling. Partial least squares structural equation modeling (PLS-SEM) was employed to analyze the data due to its complexity and non-normal distribution. The analysis revealed that financial status and subjective norm significantly predict purchase intention. In contrast, attitude, location, and perceived behavioral control did not significantly impact purchase decisions. These findings highlight the critical role of financial resources and social influence in shaping Chinese consumers' house purchase intentions providing valuable insights for real estate market stakeholders.

Keywords: Adult consumers; House purchase intention; TPB. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://archive.conscientiabeam.com/index.php/73/article/view/4173/8527 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pkp:hassle:v:13:y:2025:i:2:p:442-456:id:4173

Access Statistics for this article

More articles in Humanities and Social Sciences Letters from Conscientia Beam
Bibliographic data for series maintained by Dim Michael ().