Exploring the factors influencing low-carbon travel: Evidence from Taiwan

Ying-Wei Wu (), Ting-Hsiu Liao () and Hao-Chen Huang ()

Journal of Tourism Management Research, 2024, vol. 11, issue 2, 193-209

Abstract: This study aims to explore how low-carbon travel intentions are influenced by numerous factors such as low-carbon literacy, environmental attitudes and perceived behavioural control. The study obtained 615 valid samples through a questionnaire survey and employed confirmatory factor analysis to evaluate the reliability and validity of the constructs. Hypotheses were tested using a linear structural equation model. The mediating effect of low-carbon travel intention was assessed and different models were compared through nested model analysis. The results show that under partially mediating models, environmental attitudes and low-carbon literacy significantly impact low-carbon travel through low-carbon travel intentions but perceived behavioral control directly influences low-carbon travel. These insights are significant for tourism operators in formulating strategies and marketing promotions, helping to more accurately target audiences and promote the widespread adoption of low-carbon tourism.

Keywords: Environmental attitude; Low-Carbon literacy; Low-Carbon travel; Low-Carbon travel intention; Nested model analysis; Perceived behavioral control. (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://archive.conscientiabeam.com/index.php/31/article/view/3895/8266 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pkp:jotmre:v:11:y:2024:i:2:p:193-209:id:3895

Access Statistics for this article

More articles in Journal of Tourism Management Research from Conscientia Beam
Bibliographic data for series maintained by Dim Michael ().