Classification of customer retention using hybrid SVC-SDNN to enhance customer relationship management

Muhammad Ishaq, Naila Yaqub, Muhammad Fayaz, Arshad Khan, Taoufik Saidani and Oumaima Saidani

PLOS ONE, 2026, vol. 21, issue 3, 1-27

Abstract: Many banking and corporate sector organization problems are resolved by clever, creative solutions based on artificial intelligence (AI). Any financial institution has to use AI-enabled churn detection solutions to improve customer relationship management (CRM). In order to effectively predict churn in a publicly accessible datasets, we suggest a novel hybrid deep method. It functions efficiently on any private, hidden banking dataset in the specified format. Other hybrid algorithms’ performances are contrasted with this one. The predictive analytics of SDNN and SVM coupled is excellent using accuracy, precision, recall, and F1-score matrices, according to our thorough search for the best intelligent solution. It is essential to correctly identify the important variables or churn-causing elements. SVC-SDNN’s strength is in its ability to anticipate which customers are most likely to leave and identify the critical elements affecting customer retention. The suggested approach has an AUC-ROC of 0.881696 and an accuracy of 0.95.

Date: 2026
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0339995 (text/html)
https://journals.plos.org/plosone/article/file?id= ... 39995&type=printable (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:plo:pone00:0339995

DOI: 10.1371/journal.pone.0339995

Access Statistics for this article

More articles in PLOS ONE from Public Library of Science
Bibliographic data for series maintained by plosone ().