Публічний маркетинг з орієнтацією на потреби суспільства

Public Marketing with a Focus on the Needs of Society

Darina Kalinichenko
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Darina Kalinichenko: Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics

Traektoriâ Nauki = Path of Science, 2017, vol. 3, issue 11(28), 4021-4024

Abstract: Статтю присвячено теоретичному обґрунтуванню сутності публічного маркетингу та вивченню його впливу на взаємодію державних організацій із суспільством. На основі аналізу, узагальнення й систематизації наукових джерел висвітлено основні теоретичні аспекти взаємодії публічних організацій с приватними підприємствами та суспільством. The article is devoted to the theoretical substantiation of the essence of public marketing and its impact on the interaction of state organizations and society. On the basis of analysis, generalization and systematization of scientific sources, the main theoretical aspects of the interaction of public organizations with private enterprises and society are highlighted.

Keywords: public marketing; public needs; state marketing; management; social marketing; economics; marketing tools. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:pos:journl:28-3

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DOI: 10.22178/pos.28-10

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