Особливості маркетингової діяльності в Інтернет

Features of Marketing Activities on the Internet

Oksana Babiieva
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Oksana Babiieva: Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics

Traektoriâ Nauki = Path of Science, 2017, vol. 3, issue 12(29), 4001-4006

Abstract: The article is devoted to the analysis of the trends of Internet marketing development. The differences between Internet marketing and traditional marketing in the conditions of modern economy and active spreading of the Internet are determined. The problems of changing the trading infrastructure, the emergence of new channels for the distribution of goods and services, the changing nature of marketing communications, the benefits of interactive marketing are displayed.

Keywords: Internet marketing; e-commerce; Internet users; marketing activity; interactive marketing. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:pos:journl:29-1

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DOI: 10.22178/pos.29-5

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