Основні підходи до використання концепції маркетингу довіри на підприємствах торгівлі

The Main Approaches to Using the Concept of Trust-Based Marketing in Trade Enterprises

Albina Basova
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Albina Basova: Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics

Traektoriâ Nauki = Path of Science, 2017, vol. 3, issue 12(29), 4023-4029

Abstract: The concept of trust and the main factors affecting it are analyzed. The essence of trust-based marketing and its tasks, the main strategies of building trust to an organization from the clients’ side are considered. The CRM system has been explored as a tool for managing customer relationships, and contemporary marketing technologies such as crowdsourcing and collaboration that develop trust are considered.

Keywords: trust-based marketing; trade organization; relationship with clients; crowdsourcing; collaboration. (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:pos:journl:29-4

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DOI: 10.22178/pos.29-9

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