Marketing organic foods through conventional retail outlets

Shahidul Islam

MPRA Paper from University Library of Munich, Germany

Abstract: This study was designed to (1) understand consumer behavior for buying organic foods, (2) find out premium prices consumers pay for organic foods, and (3) identify reasons why consumers want to pay more for organic foods. A tri-partite information gathering process including review of literature, collection of retail price data and interviewing consumers for their WTP revealed that the magnitude of premium price for organic foods relative to their conventional counterparts varies by items, times, and grocery outlets, and most customers strongly agree that organic foods are healthier, chemical free, environmentally friendly, and better quality.

Keywords: Marketing; organic foods; retail prices; conventional stores (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q13 Q18 (search for similar items in EconPapers)
Date: 2013, Revised 2013
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Journal of Marketing Development and Competitiveness 1.8(2014): pp. 98-112

Downloads: (external link)
https://mpra.ub.uni-muenchen.de/107275/1/MPRA_paper_107275.pdf original version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pra:mprapa:107275

Access Statistics for this paper

More papers in MPRA Paper from University Library of Munich, Germany Ludwigstraße 33, D-80539 Munich, Germany. Contact information at EDIRC.
Bibliographic data for series maintained by Joachim Winter ().