The impact of social responsibility on the competitive advantage of small and medium-sized enterprises in Hanoi, Vietnam

Tuan Tran The, Vien Bui Van and Tho Do Thi

MPRA Paper from University Library of Munich, Germany

Abstract: Small and medium-sized enterprises account for more than 98.2% of total enterprises in Hanoi and contribute significantly to the city’s employment, innovation, and GDP. This study aims to analyze and evaluate the influence of corporate social responsibility and green marketing on the competitive advantage of small and medium-sized enterprises in Hanoi, Vietnam. With 292 valid survey responses, data analysis was conducted through PLS-SEM. The study results show that corporate social responsibility and green marketing are critical to the competitiveness of small and medium-sized firms in Hanoi. Corporate social responsibility positively influences green marketing (β = 0.812, p

Keywords: social responsibility; green marketing; reputation; competitiveness; economic growth; community welfare; environment (search for similar items in EconPapers)
JEL-codes: M14 M31 Q01 (search for similar items in EconPapers)
Date: 2025-02-28
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Published in Problems and Perspectives in Management 1.23(2025): pp. 325-338

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