Theory of argumentation in financial markets

Fernando Estrada

MPRA Paper from University Library of Munich, Germany

Abstract: This paper aims to explore the relevance of the Theory of Argumentation TA in the complex area of financial reporting. Specifically, we investigated the scope of the phenomenon of persuasion in advertising. It examines advertisements in publications notable economic movement in Colombia. The financial communication is important to distinguish how to run the models of behavior based on beliefs of agents. Consequently, investors' beliefs can also change systematically with changes in market prices. This paper is the first part and its purpose is to prepare from the Theory of Argumentation TA an application to the financial sector in Colombia.

Keywords: Financial markets; economy; theory argumentation; information; advertising (search for similar items in EconPapers)
JEL-codes: A1 A10 A12 B0 B00 D8 D81 G0 G01 G3 G32 (search for similar items in EconPapers)
Date: 2010-07-16
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Citations: View citations in EconPapers (1)

Published in Journal of Advanced Studies in Finance Issue I (1).Volume(2010): pp. 18-23

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Related works:
Working Paper: Theory of argumentation in financial markets (2010)
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