Herzberg's motivation-hygiene theory and job satisfaction in the malaysian retail sector: the mediating effect of love of money

Teck Hong Tan and Amna Waheed

MPRA Paper from University Library of Munich, Germany

Abstract: This paper examines what motivates employees in the retail industry, and examines their level of job satisfaction, using Herzberg's hygiene factors and motivators. In this study, convenience sampling was used to select sales personnel from women's clothing stores in Bandar Sunway shopping mall in the state of Selangor. The results show that hygiene factors were the dominant motivators of sales personnel job satisfaction. Working conditions were the most significant in motivating sales personnel. Recognition was second, followed by company policy and salary. There is a need to delve more deeply into why salespeople place such a high importance on money. Further analysis was performed to assess how much the love of money mediates the relationship between salary and job satisfaction. Based on the general test for mediation, the love of money could explain the relationship between salary and job satisfaction. The main implication of this study is that sales personnel who value money highly are satisfied with their salary and job when they receive a raise.

Keywords: Herzberg's motivation-hygiene; job satisfaction; love of money, mediator, pay satisfaction, retailing, Malaysia (search for similar items in EconPapers)
JEL-codes: J30 M12 M54 (search for similar items in EconPapers)
Date: 2011-01-15
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (13)

Published in Asian Academy of Management Journal 1.16(2011): pp. 73-94

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