Strategic Marketing. A literature review on definitions, concepts and boundaries

Jorge Mongay
Authors registered in the RePEc Author Service: Jorge Monray

MPRA Paper from University Library of Munich, Germany

Abstract: Although most authors speak about some parts of Strategic Marketing, here is included a list of definitions of the term. Some authors appear in different years (for example Jain). This paper analyzes new approaches of the term STRATEGIC MARKETING or MARKETING STRATEGY and its evolution through the years.

Keywords: Marketing; strategy (search for similar items in EconPapers)
JEL-codes: A23 M1 O21 (search for similar items in EconPapers)
Date: 2006
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